April 2008 Archives
Part of
the raison d’etre of this blog was not just to let myself write a few words about creativity,
but also to share some of my very own photography with you.
Of late, I’ve been shooting some commissioned stuff for clients. Hands up, I confess it’s so much more stressful than my day job!
I’m the son of pro lensman, and the brother of another (check out http://www.percival.se if you want to see the work of a real professional, my brother Glen) but shooting for commercial purposes, even in the digital age when you can fix everything in the mix, has stresses all its own.
So I've retired! But here literally is a parting shot. A Ritz 100 Cocktail from the hotel's famous Rivoli Bar, gold leaf and all.
From now on I’m leaving commissioned stuff to the real pros. All hail to you!
To the Cork street gallery, for an exhibition of art by Rob and Nick Carter, ‘Travelling Stills’. http://www.robandnick.com It's sponsored by our long-term client, Ascot Underwriting.
Ascot’s one of the leading lights in Lloyd’s of London, and underwrites all sorts from Formula One teams to skyscrapers to jewellery at the Oscars.
When we
met them 5 years ago, the first thing we noticed was their City lair was lined with
unbelievably vibrant – nay, kaleidoscopic – modern art.
Martin Reith, the CEO, hosts the event. It’s his vision that’s driven Ascot, and its unique association with modern art.
I love it, I really do, when a company in a defined sector takes on a personality that is so different from those around it. Insurance is a secret art with a history and language all its own, yet Ascot constantly breaks new ground. ‘Terrorism, we’ll insure against it.’ Etc. And they were the first company to embrace that kind of 21st century challenge.
Creative, market-making, winning, and utterly individual, that’s what a great brand is all about. We are thrilled to have helped create their identity, and their appropriately vibrant new web site, http://ascotuw.com
And also to have helped them prove that finance doesn’t have to be black and white.
